First-Click vs Last-Click Attribution: Which Tells the Real Story?
In digital marketing, understanding customer journeys is vital. Businesses often struggle to measure which channels contribute most to conversions. This is where attribution models come in. Among them, first-click and last-click attribution are the most debated. Each offers a unique lens, but which one truly reflects
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Search Beyond Google: How New Search Engines Are Changing SEO
Google has been the king of search engines for decades. However, the rise of Bing, Brave, and AI-driven search platforms is creating a massive shift in how people search online. Businesses that only focus on Google risk missing out on valuable traffic from other emerging platforms.
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